To make the most money from your email marketing efforts, you need your subscribers to trust you. Your aim should be to completely engage your subscribers with your email messages to the point where they look forward to every new email that you send.
Your subscribers joined your email list because they perceived you as an expert who knows what is going on in your niche. They liked your lead magnet, and they want to hear what else you have to say via your emails. When your subscribers trust you, they will be more likely to purchase what you are promoting and spread the word about you.
Getting Email Subscribers to Trust you is not too difficult
Start out with the right mindset here. A lot of people that are just starting out with email marketing think that it will take a lot of time and effort to build trust with their subscribers. This is not a good starting point. Believe that you can win the trust of your subscribers with the very first email that you send to them.
If you have provided your subscribers with a high-quality lead magnet that provides a great deal of value then you are halfway there at least, to gain the trust of your subscribers. It is now a matter of building on this with every email that you send out.
Email Subscribers Trust Experts
From the very first email that you send out to your subscribers, you need to prove that you know what you are talking about. When your subscribers perceive that you are an expert in your niche then they are going to feel very comfortable receiving emails from you.
You have provided great value with your lead magnet and you need to continue providing value in the emails that you send out. Be sure to provide your subscribers with guidance and tips that will help them on a regular basis.
When things change in your niche then tell your email subscribers right away. This will demonstrate that you have your finger on the pulse of what is going on. They will trust you to keep them updated on any future developments in your niche.
Be Open and Honest
Use an honest approach with your subscribers. Don’t just promote any products and services to them to try and make a quick buck. If you promote something inferior and your subscribers are disappointed with their purchase, they will quickly lose their trust in you.
Make a point of telling your subscribers that no products and services are perfect. Make a commitment to only promote products and services of the highest quality. Forget about those offers that promise the world and deliver very little. Show your subscribers that you are on their side, and they will reward you for that.
Remind your Subscribers that they can Escape
Some people that subscribe to email lists think that they are stuck on your list forever. Be confident and tell your subscribers that they can unsubscribe from your email list at any time. If you are providing high-quality emails that provide excellent value, then they will never want to leave. Never be afraid to tell them that they have an escape hatch.